Analisis pengaruh celebrity endorser credibility dan brand credibility terhadap customer-based brand equity: telaah pada celebrity endorser maybelline Indonesia

Kenang, Irantha Hendrika (2012) Analisis pengaruh celebrity endorser credibility dan brand credibility terhadap customer-based brand equity: telaah pada celebrity endorser maybelline Indonesia. Other thesis, Universitas Multimedia Nusantara.

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Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi > Prodi Manajemen
Depositing User: Mrs. Yunita Riris Marpaung
Date Deposited: 20 Dec 2012 06:53
Last Modified: 20 Dec 2012 06:53
URI: http://library.umn.ac.id/eprints/id/eprint/125

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